Privacy Policy

Introduction

technonovae SARL ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect information about you when you use our website, services, or interact with us.

As a data controller, technonovae processes personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the European Union.

Data We Collect

We collect various types of personal data to provide and improve our e-commerce analytics services. The data we collect includes information you provide directly to us and information we collect automatically when you use our services.

Information You Provide

• Contact Information: Name, email address, phone number, company name, and postal address when you contact us or request our services
• Account Information: Username, password, and account preferences when you create an account for our analytics platform
• Business Information: Details about your business, industry, and specific analytics requirements
• Communication Data: Messages, feedback, and correspondence when you communicate with us

Information We Collect Automatically

• Website Usage Data: Pages visited, time spent, click patterns, and navigation behaviour
• Device Information: IP address, browser type, operating system, and device identifiers
• Analytics Data: Performance metrics, user interactions, and technical information about how you use our platform

How We Use Your Information

We use the personal data we collect for various legitimate business purposes. Our use of your data is based on legal grounds including contract performance, legitimate interests, and your consent where required.

Service Provision

• Providing and maintaining our e-commerce analytics services
• Creating and managing your account and access to our platform
• Processing your requests and responding to your enquiries
• Delivering customer support and technical assistance

Business Operations

• Improving and optimising our services and website functionality
• Conducting business analysis and market research
• Ensuring security and preventing fraud or unauthorised access
• Complying with legal obligations and regulatory requirements

Communication

• Sending service updates, security alerts, and administrative messages
• Providing information about new features and service improvements
• Marketing communications where you have consented to receive them

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These providers are bound by confidentiality agreements and are only permitted to use your information for the specific purposes we authorise.

Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to appropriate data protection safeguards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Specifically, we retain different types of data for the following periods:

• Contact and enquiry data: 3 years from last contact
• Account information: Duration of account plus 1 year after closure
• Website analytics data: 26 months (Google Analytics standard retention)
• Marketing data: Until consent is withdrawn or 2 years of inactivity

Your Rights

Under GDPR and applicable data protection laws, you have several rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent where processing is based on your consent

To exercise any of these rights, please contact us using the information provided in the contact section below.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response procedures and breach notification protocols

International Data Transfers

As we operate within the European Union, your data is primarily processed within the EU/EEA. If we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other legally recognised transfer mechanisms.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us regarding data protection matters, please reach out using the following contact information:

You also have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable data protection laws.